Mobile App Marketing Strategy Guide: All You Need To Know

Developing a mobile application for your business is not enough in today’s era if you do not have a mobile app marketing strategy.

With over 5.4 million apps on Google Play Store and App Store collectively, the competition is insane!

You must be better at service and marketing than thousands of similar applications to become the name everyone remembers.

Marketing strategies today are different than the past. Thus, it is critical to understand the right approach to market and introduce your app to potential users.

Let us tell you everything about mobile app marketing strategies and the best mobile app marketing strategies for your business application.

What is Mobile App Marketing Strategy?

A mobile app marketing strategy is a business’s strategy to promote and market its mobile application. It refers to all the techniques and tactics to engage users and increase the number of downloads on the Play Store and App Store.

Successful app marketing strategies guide the user from the first interaction with the brand to the benefits of downloading the mobile app until the conversion.

Once your potential customer has become a user, digital and in-app marketing strategies help retain them.

The best app marketing strategies enable you to keep the existing users hooked to your application and interest new potential leads as well.

Benefits of Marketing Strategies for Mobile Apps:

The most notable benefit of a marketing strategy for your mobile application is to bring your app to the limelight. The mobile application market is expanding every day, and users are not hesitant to download apps that interest them.
Reports show that users spend 92.5 percent of their time on smartphones using mobile apps.
Thus, using proven mobile app marketing strategies can help you bring users in more than one way. They may find you on app stores or convert from another application they use.
Here’s why you need a marketing plan for mobile apps:

  • A higher number of downloads
  • Boosted customer engagement
  • Brand awareness
  • Keeps users hooked
  • More conversions
  • Increased revenue

What is the Best App Marketing Strategies?

Marketers in the past have tried various mobile app marketing strategies and found some of the best methods to market your app for more engagement. Using proven and viral app marketing strategies can help boost your application without a lot of investment.

Read further to know all about the best mobile app marketing strategies.

Search Engine Optimization (SEO)

There are an estimated 3.5 billion searches on Google each day.

And do you know you can also benefit from them?

Search engine optimization is the most important element of software development nowadays. SEO experts say “content is king,” and make sure to use it to your benefit. Adding appropriate keywords to your application in the right places can help bring it to the eyes of the users. It includes creating adequate content, adding attractions, and including meta tags and alt text where needed.

App Store Optimization (ASO)

Did anyone tell you that you can also optimize your app to bring it to top results in the app store?

Yes. You can take your application to the top using the right keywords and understanding your target users. It is important to research and find the keywords your potential customers use on the app store. Critical areas to place the right keywords include the app name, title, subtitle, and description, and see how they impact downloads.

In-app Marketing

In-app marketing is one of the most popular mobile app marketing strategies for applications nowadays. It is comparatively easy to inform users of your product when they are already on an application.

Did you know that mobile apps convert 3x more product viewers?

There are multiple ways to promote your applications through another mobile app. You can connect to an affiliate marketing agency to advertise your application on other clients’ apps. It will benefit you both without spending a lot of money.

Social Media Marketing

The list of the best mobile app marketing strategies would not be complete without mentioning the most influential marketing channel, i.e., social media. Social media is one of the best ways to market an app today. Billions of people use different social media platforms including Facebook, Instagram, WhatsApp, LinkedIn, Twitter, etc.

Statistics show that smartphone user spend 90% of their screen time on applications.

You can advertise your mobile application through various methods on social media, including:

  • Influencer marketing by connecting to social media celebrities with a significant following
  • Pursue existing users to post positive reviews on their social media accounts
  • Running paid advertisements to bring more potential customers to application stores